Marketing Lab: Where entrepreneurs become confident + consistent marketers.
BUILD A MARKETING PLAN TO GROW YOUR BUSINESS AND ATTRACT YOUR IDEAL CLIENTS
You know you can grow your business with consistent marketing but don’t know where to start?
When you hear things like
→ Social Media
→ Content Creation
→ Website Copy
→ Buyer Personas
do you want to hide under the covers?
Yeah? We got you. There’s a lot of lingo, competing theories and ever-changing algorithms out there to wrap your head around. Theories and talking heads are just that - LIP SERVICE….
We remove the overwhelm and fill you with the confidence you need to consistently market your business
Let’s start laying the marketing groundwork that attracts your best clients and grows your business with a combination of education, quick action steps and long term planning that opens the door to consistent and confident marketing.
Join us for a 4-part HANDS-ON workshop to learn how to
→ Define your audience
→ Build a website that converts
→ Create compelling copy and content
→ Really engage your followers on social media
AND THE BEST PART? You’ll develop a complete marketing master plan so that you can confidently + consistently build your business and save time in the process.
During this interactive, four-part series you will explore your goals, audiences, communication channels, and more with lots of hands-on exercises, sharing and feedback. Throughout the course, you will develop elements of your marketing plan and receive steps to put it into action
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A deep dive into who your ideal audience is, what they want and where to find them. Understanding your key audience and developing a customer perona is a key element to business success.
In this session you will explore your target market and competitive landscape -
→ Understand why you need to define your audience in the first place
→ Create a brand compass to ensure you stay on course with your communications and marketing plans
→ Explore the competitive landscape and possible objections people might have to working with you
→ Prepare for a round of interviews with your current best clients
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What pieces of your business are you looking to grow? What are the marketing tactics that can support this growth? We dig into how different social media platforms, email strategies, lead magnets and other content types directly support different goals.
In this session we will:
→ Explore different marketing tactics and what type of growth they are intended to support.
→ How to choose which platforms to use and when.
→ How to measure your goals and recognize when to pivot
→ Bite-sized changes you can make to start seeing results
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This is my favorite session. We will learn small tweaks to your existing language and my quick tips and tricks on how to tackle content when you are completely stuck.
By the end of this session, you will understand
→ How to leverage one piece of content across multiple platforms
→ How content should differ across different platforms
→ Think about your content mix and what your ask/tell ratios should be
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This is where we bring it all together. We take your sales milestones, clear goals, and content and bring them together in a marketing calendar.
The calendar becomes an action plan that holds you accountable for your newfound motivation and knowledge. Consistency at its best.
And doesn’t completely take over your life. You will leave this program with a marketing plan to put into action RIGHT AWAY and continuously shape and add to for years to come.
Each session is an hour of LIVE lessons, hands-on activities, break-out groups, hot-seats and on-the-spot feedback. Come ready to work with your camera on and pencils sharpened.
Plan on 2-3 hours of work in-between sessions to prep for the next class.
OFFICE HOURS: Coffee with your marketing BFF. In between each session will be office hours over Zoom. Have questions? Looking for feedback on what you are working on? I’m all ears.
Miss a session? No problem. Each session will be recorded - even office hours.
REGISTER NOW! $297 includes 4 session, all materials and 4 office hour sessions.